The Algorithm is Not Your Enemy – How to Make It Work for You

Social media algorithms have developed a bit of a villainous reputation. Marketers blame them for plummeting engagement, business owners curse them for limiting their reach, and content creators sigh in frustration when their latest masterpiece barely gets a like. But here’s the truth: the algorithm isn’t out to get you. In fact, it wants you to win—because when you win, platforms win. 

Instead of fighting the algorithm, it’s time to work with it. Here’s why it behaves the way it does and how you can use it to your advantage. 

Algorithms Are Built for Relevance, Not Randomness 

Ever notice how your feed seems to magically serve up posts that match your interests? That’s not a coincidence; that’s the algorithm doing its job. Platforms prioritise content that:  

✔️ Keeps users engaged (watch time, shares, comments)  

✔️ Matches their interests (based on past behaviour)  

✔️ Sparks conversation (the more meaningful interactions, the better) 

So instead of lamenting over a mysterious ‘shadowban,’ ask yourself: is your content relevant, engaging, and sparking genuine interaction? 

Quality Over Quantity: Stop Posting for the Sake of It 

Once upon a time, you could get away with posting multiple times a day and expect decent results. Those days are over. The algorithm favours quality over sheer volume. A well-thought-out, high-value post will outperform ten ‘meh’ ones any day of the week. 

Take the time to:  

🎯 Understand your audience—what do they actually want to see?  

🎯 Create share-worthy content—posts that provide value, entertain, or educate  

🎯 Encourage engagement—ask questions, spark discussions, and respond to comments 

Consistency is Key – But That Doesn’t Mean Posting Daily 

You don’t need to spam your audience to stay top of mind. The key is a consistent, sustainable posting schedule. The algorithm rewards creators who show up regularly, not those who flood the feed one week and disappear the next. 

A steady flow of content—whether that’s three times a week or twice a month—trains the algorithm to recognise your brand as a reliable source of content. 

Video is the Algorithm’s Favourite Child 

It’s no secret that video content gets better reach. TikTok, Instagram Reels, YouTube Shorts—every platform is pushing video because it keeps users glued to the screen longer. 

If you’re not using video yet, it’s time to start:  

🎬 Short-form videos (quick tips, behind-the-scenes, storytelling)  

🎬 Live videos (engagement goldmines)  

🎬 GIFs and animated posts (they count too!) 

Engage Like a Human, Not a Brand Bot 

Here’s a little-known algorithm hack: your engagement matters just as much as your audience’s. Liking, commenting, and interacting with other posts in your niche signals to the platform that you’re an active participant in the community. And guess what? That makes it more likely to push your content, too. 

Use a CRM to Make Life Easier 

Staying on top of social media isn’t just about posting—it’s about tracking performance, analysing trends, and optimising your strategy. A marketing-focused CRM like UltimateCRM helps you:  

✅ Understand what’s working (and what’s not)  

✅ Streamline your social content planning  

✅ Track engagement and campaign success