Effective landing pages boost conversions with clear headlines, compelling CTAs, and trust signals.

Landing Pages That Actually Land You Sales

Website & Funnel Development
March 22, 2024•3 min read

Landing pages with a clear headline and CTA above the fold have a 73% higher conversion rate. While mobile-friendly landing pages account for 70% of total conversions. 

Ah, the landing page—a marketer’s best friend when done right and a digital ghost town when done wrong. If your landing pages aren’t converting visitors into leads (or, better yet, paying customers), then what’s the point? Your website should be working for you, not just sitting pretty. 

Let’s break down why your landing pages might be failing you—and, more importantly, how to make them work harder than a barista during the morning rush. 

1. First Impressions Matter (and They Happen in Seconds) 

Your landing page has the same amount of time to impress a visitor as it takes to sip a cuppa—about 3 seconds. If your page doesn’t immediately communicate value, users will bounce faster than a cheque from a dodgy vendor. 

The Fix: Clarity is King 

  • A clear, benefit-driven headline (not just “Welcome to Our Site”) 

  • A subheading that reinforces what problem you solve 

  • A CTA button that tells them exactly what to do next (no vague “Learn More” nonsense) 

2. Your Form is Scaring People Off 

No one wants to fill out a form that looks like it’s asking for their entire life story. If you’re demanding a phone number, company size, revenue, and their mother’s maiden name, don’t be surprised when they ghost you. 

The Fix: Keep it Short and Sweet 

  • Only ask for what you need (name and email often do the trick) 

  • Use autofill and smart form fields where possible 

  • Make the CTA button feel low commitment (e.g., “Get My Free Guide” instead of “Submit”) 

3. Design for Sales, Not Just Aesthetics 

A beautiful landing page that doesn’t convert is like a sports car with no engine—looks great, goes nowhere. 

The Fix: A Conversion-Focused Layout 

  • Make your CTA buttons stand out (not the same colour as everything else!) 

  • Keep the most important info above the fold (don’t make people scroll for it) 

  • Use high-quality images, but not ones that slow down your page speed 

4. Trust Signals Matter More Than You Think 

Would you buy from a dodgy website with no reviews? Neither would your customers. If you’re not proving that your business is credible, people will leave faster than a bad date. 

The Fix: Add Social Proof 

  • Testimonials from happy customers 

  • Case studies showing real results 

  • Trust badges or industry certifications 

5. Your Page is Slower Than a Monday Morning 

A slow landing page is a silent sales killer. If your page takes longer than 3 seconds to load, half your visitors will leave before they even see your offer. 

The Fix: Speed It Up 

  • Compress images (no need for 10MB hero banners) 

  • Minimise unnecessary code and scripts 

  • Use a reliable hosting service (cheap hosting = slow site = lost sales) 

6. No Follow-Up? No Sale 

Even the best landing pages won’t convert 100% of visitors. If you’re not capturing their details and following up, you’re leaving money on the table. 

The Fix: Use a Marketing-Focused CRM (Like UltimateCRM) 

  • Automate follow-up emails to nurture leads 

  • Track who’s engaging with your landing page 

  • Make it easy for sales to follow up with interested leads 

The Bottom Line 

A landing page isn’t just about looking good—it’s about working hard to bring in sales. If yours isn’t doing that, it’s time for a serious review. 

Your website should be making you money, not just looking nice. Let’s review yours for FREE and find out how to optimise it.

landing pageswebsite conversionsales funnellead generationweb designdigital marketingconversion optimisationuser experience
Tony Gutierrez is a dynamic entrepreneur and Master NLP Practitioner with nearly 30 years of experience in sales, marketing, and business development. Trained directly by Dr. Richard Bandler, Tony brings expert-level communication skills and a deep understanding of human behaviour to his work. Over the years, he has launched and scaled a wide range of successful ventures across the UK and Europe—including a London-based marketing agency, a real estate firm in Spain, and a chain of Scandinavian furniture stores. Today, he is the co-founder of Ultimate Marketing, UltimateCRM, and Ultimate Lifestyles, where he focuses on driving innovation in digital marketing for a number of global clients, delivering a powerful managed CRM and lead generation solution, along with tailored strategies that deliver real, measurable growth. Known as the Picasso of creativity, and admired for his strategic thinking, results-driven mindset, and ability to uncover opportunities others overlook, Tony continues to lead with vision—delivering long-term value for his businesses and clients worldwide.

Tony Gutierrez

Tony Gutierrez is a dynamic entrepreneur and Master NLP Practitioner with nearly 30 years of experience in sales, marketing, and business development. Trained directly by Dr. Richard Bandler, Tony brings expert-level communication skills and a deep understanding of human behaviour to his work. Over the years, he has launched and scaled a wide range of successful ventures across the UK and Europe—including a London-based marketing agency, a real estate firm in Spain, and a chain of Scandinavian furniture stores. Today, he is the co-founder of Ultimate Marketing, UltimateCRM, and Ultimate Lifestyles, where he focuses on driving innovation in digital marketing for a number of global clients, delivering a powerful managed CRM and lead generation solution, along with tailored strategies that deliver real, measurable growth. Known as the Picasso of creativity, and admired for his strategic thinking, results-driven mindset, and ability to uncover opportunities others overlook, Tony continues to lead with vision—delivering long-term value for his businesses and clients worldwide.

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