Open Rates Dropping? Here’s What to Do Instead
You’ve crafted the perfect email—engaging subject line, compelling content, and a cracking call to action. But when you check the stats… crickets. Open rates are tanking, and you’re left wondering if your audience has abandoned email entirely in favour of carrier pigeons.
Don’t panic. The inbox isn’t dead—your strategy just needs a tune-up. Here’s why your open rates are plummeting and, more importantly, what to do about it.
1. Stop Blaming Your Audience—It’s Your Strategy
Let’s get one thing straight: your subscribers haven’t suddenly developed an aversion to email. The real culprit? Outdated tactics. With inboxes more crowded than Oxford Street on a Saturday, you need a strategy that cuts through the noise.
Solution: Segmentation is Your Superpower
Not all your subscribers are the same, so why are you treating them that way? Segment your list based on behaviour, preferences, and engagement history. Personalised emails get 26% more opens than generic blasts. That’s the difference between being noticed and being ignored.
2. Subject Lines: Clickbait is Dead, Curiosity is King
‘You Won’t Believe What Happens Next’ might have worked in 2014, but today’s inbox dwellers see right through it. If your subject lines scream ‘spammy,’ they’re headed straight for the digital bin.
Solution: Write Like a Human, Not a Robot
Keep it short, intriguing, and benefit-driven. Test using first names, emojis (sparingly), and urgency—but only when relevant. A/B test subject lines and let the data guide you, not your gut feeling.
3. Your Emails Look Like They Were Written in 2010
Are your emails still shouting in bold, red text? Do they take longer to load than an old dial-up connection? If so, you’re losing readers before they even get to your message.
Solution: Mobile-First or Bust
Over 50% of emails are opened on mobile. If your email isn’t optimised for smaller screens, expect an instant bounce. Stick to clean, easy-to-read designs, minimal images, and a single call to action.
4. Your Timing is Off—And Not in a Quirky, Endearing Way
If you’re sending emails when your audience is busy dodging meetings or picking up the kids, you’re setting yourself up for failure.
Solution: Test, Analyse, Repeat
There’s no universal ‘best time’ to send emails, but your audience’s behaviour holds the answer. Experiment with send times and track the results—UltimateCRM makes this easy with built-in analytics to show you exactly when your audience is most engaged.
5. You’re Not Measuring Engagement (Or Worse, Ignoring It)
If you’re sending emails without analysing performance, you’re basically shouting into the void and hoping for the best.
Solution: Use a CRM That Actually Helps
Guesswork isn’t a strategy. UltimateCRM helps you track engagement, refine your approach, and ensure every email you send has the best chance of success. No more hoping—just results.
Let’s Get Those Emails Opened, Read, and Converting
Stop wasting time on emails that get lost in the void. Book a FREE strategy session with us today, and let’s turn your email marketing into a revenue-generating machine.
