Email Isn’t Dead – You’re Just Doing It Wrong

If we had a pound for every time someone claimed email marketing was dead, we’d be sipping cocktails on a yacht right now. The truth? Email is very much alive—thriving, in fact. But if your open rates are lower than a limbo stick at a beach party, the problem isn’t email; it’s you. 

The Inbox Isn’t the Problem—Your Emails Are 

Over 300 billion emails are sent daily. Your customers aren’t avoiding their inbox—they’re avoiding your emails. Why? Because they don’t stand out. They’re about as exciting as a PowerPoint presentation on tax law. 

Let’s be honest. If your subject line reads, ‘Exciting Offer Inside!’, you’ve already lost. Your audience has been burned too many times by emails promising excitement but delivering a discount they don’t care about. 

Email Marketing That Works (Because We Know What Works) 

Here’s the thing: email marketing isn’t about spamming inboxes and praying for clicks. It’s about sending the right message to the right people at the right time. Simple? Yes. Easy? No. 

• Segmentation is king. Not everyone in your database wants the same thing. Your emails should feel like they were crafted just for them, not copied and pasted en masse. 

• Your subject lines need personality. If your subject line doesn’t spark curiosity or promise real value, it’s going straight to the bin. 

• Stop selling. Start helping. Your email shouldn’t scream BUY NOW! It should make the reader think, This brand gets me. 

• The right CRM makes all the difference. UltimateCRM lets you automate, personalise, and track every campaign with ease—because marketing should be smart, not stressful. 

But What About Social Media? 

Yes, social media is great for engagement. But if you’re relying solely on Instagram posts to drive sales, you’re playing with fire. Social algorithms change. Email doesn’t. You own your email list—no tech giant can throttle your reach there. 

Email is Your Secret Weapon (When Done Right) 

Your audience still checks their inbox. The question is, will they check your email? If you’re not seeing results, it’s not because email is dead—it’s because you need a better strategy. 

📌 Let’s turn your emails into inbox gold. Book a FREE strategy session today and let’s make email marketing work for you.